Adult FriendFinder (AFF) is an online sex and swinger personals community website. It allows members to meet friends or sex partners.
The site was founded by Andrew Conru (aka Andrew Conreux). It is consistently ranked between the 40th and 60th most visited website on the Internet[1] and claims to have over 20 million members. Originally started as FriendFinder, a more traditional online dating site, Adult FriendFinder was spun off when members began uploading internet pornography. FriendFinder has since spun off several other communities focusing on more specific segments.
The parent company had difficulty finding venture capital due to the adult nature of its signature property. In December 2007, the company was sold to the Penthouse Media Group for $500 million. The acquisition is the subject of a 2008 lawsuit by Broadstream Capital Partners, a merchant bank that assists with mergers, alleging Penthouse breached a 2006 contract in order to purchase the company, a claim Penthouse denies
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